Thursday, 11 February 2010 07:04

The Google Matrix: What they don't want you to know.

(and how to save $1000 today, keep reading to the end to find out)

Drop what you are doing, this is very important if you hoping to make money from your website by ranking well in the Google search results.

There have been (whoops!) some major changes in the way Google presents search results to the world and this effects your business in ways that you may not be aware of.

This could be bad news but if you're smart and aware of what is going on, then it could very well be great news. More on this later but first the bad news.

Google's Paradigm Shift

Google has caused a paradigm shift in the way the web is viewed by the changes they implemented back in early December 2009.

It went very quietly and virtually unannounced, so if this is the first time you have heard of this then you can be forgiven for not knowing.

Perhaps as a business owner, Google would prefer that you didn't know.

Just like in the movie the Matrix, you are living in a world that is not really what it appears to be.

If you don't know what they did, then you will probably have been seeing sudden, apparent improvements for the keywords you are trying to rank well for.

"Hey look, that SEO work we have been doing is finally coming good"!

Don't be fooled, Google is possibly hiding the Truth from You.

So what is this big bad thing that Google has done to create these somewhat misleading search rankings?

Search customization.

In a nutshell the best way to describe Search Customization, is to understand that Google is now showing you a customized set of search results based on your search HISTORY.

Now there is no longer a standard view for all to see but an individualised results list tailored just for you.

What you click on and visit has an impact on what Google decides you need to see on that first page of the search results. Also what should be listed as No#1, according to what websites you have previously visited.

So by searching and clicking on particular websites, these actions are recorded in your profile, stored on the Google servers and this history influences what sites they will show you when you search next time.

The reasons for this are obvious from a general user's perspective, they get to find more of the sites that are important or relevant to them. And keeping the general web surfer in mind Google have switched this function on by default.

How Will This Affect My Business?

As a business owner and how this affects you, I think you will probably start to see where this heading.

How many times have decided to do a search for your targeted keyword just to see how well you are doing for that keyword? If you are like me, probably many times.

And have you then clicked on the result, that is your own website for whatever reason?

Ah huh, me too. Well this is now being recorded and forms part of what Google thinks you would like to see at number one.

For the business owner this can present a misleading picture when doing searches around the theme of your own website. Naturally Google have a way to switch this off but you need to know how to do this to get the correct picture of what people are seeing when they search for the first time in your niche.

It may come as no surprise that Google really doesn't like site owners trying to influence the search results all that much. They don't like business owners doing anything to influence the search engines to their own advantage, so it should come as no surprise that this sneaky little change would get little fanfare or announcement.

If you think that your site is doing well because "Look there we are at number one" then you are probably not going to think that you need any SEO guru to improve your rankings because there you are right there at No#1 on page one of Google.

If Google can get you to deactivate your SEO plans because all looks well now, then they are achieving a great military coup in the search wars.

Now here's where it gets to be good if not great news for you, you the savvy, up to date search guru for your business. The same delusion that may have caused you to slow up on your web marketing efforts, because you thought your were suddenly doing ok, is also causing that glazed, cosy and complacent feeling to come over your competition and encourage them to deactivate or slow down their SEO efforts for your keywords. Now throw in a lazy SEO consultant who has NOT told them of what is going on and you have the double whammy.

That's right, your competitors may be thinking that they have won the race to the top of Google and are now relaxing their SEO efforts. This is great news for you as you may well be in a position that affords an excellent opportunity to conquer some of those difficult to crack keywords that you have been chipping away at for years.

So how does this benefit Google to keep you in the dark?

Google are in a desperate struggle to regain the credibility of Adwords, the "other" search results they display on their pages. You know the ones, the "paid" ads that try to sell you stuff.

There is strong evidence towards this with the number places where Google have been offering those $75 Adwords coupons or vouchers. I have lost count of how many of those I have been offered by Google to entice me back into their Adwords program. Just about everybody from your 9 year old nephew to your 81 year old grandfather knows the deal when it comes to clicking on the paid ads in Google. You get sold something. Google doesn't like this reputation they have gained, which is why they have banned many advertisers for life recently, in an attempt to clean up their image.

You see Google desperately needs to protect the integrity of their organic search results, and they do this by maintaining that you cannot buy the top spots on the left hand side of the page or the so-called organic, free search results.

Plainly this is not true if you take a look at the linking profiles of most of the top websites in any search you care to do (as long as there is money to be made from the keyword that is) then you can see that there is SEO work that has contributed to their rise to the top. SEO consultants don't work for free, so this equates to paying your way to the top, which Google is not that friendly towards.

To get the real picture of what a standardized search would look like to fresh eyes searching in your business niche, you need to disable the function that Google have turned on by default.

To see how to disable search customizations watch this short video below.

Now Try This For Yourself and Then Save $500
(keep reading below)

Once you have disabled this feature in your browser you are ready to see a true result for that keyword you are targeting.

This is a bit like taking the RED Pill in the Matrix, you will see the real world as it truly is.

Try this now.

Notice any difference?

It may surprise you to see those apparent number one rankings change to somewhere down the page or even off the first page altogether. Of course we all know that unless you are ranking at number one, this can really suck for your business because someone else is getting the lions share of the web traffic while you miss out or get very little.

Do you currently have someone looking after your website promotions, your webmaster or seo consultant? If so and they have not informed you of this, then it may be time to take a fresh look at what you could you be achieving with the right search engine optimization team on your side.

Heliumseo is currently taking a small limited number of new referrals and priority is being offered to people I recently met up with in Orlando at the "Outrageous Advertising Workshop with Bill Glazer and Dan Kennedy".

I have 10 places only, so if you are planing on getting some more Google Love for your website and would like to engage the services of Heliumseo, then you will need to act fast or miss out. I will not be expanding my operations beyond this level for approximately six months or longer. As SEO work is very labour intensive, it is crucial to the success of our client campaigns that what we take on is met with the appropriate level of resources to ensure success.

Don't delay as these seats on our program are going to disappear quickly especially when you consider the savings that are going to be made by those who act now.

Fast Action $500 Bonus!

For those who are ready to act, I have the "Fast Acton Bonus valued at $500", saving you 15% off your setup costs.

Save $1000 for the Even Faster Action Bonus!

For the first 5 businesses to join our team as new customers at Heliumseo, I will personally double the Fast Action Bonus to $1000 for acting even faster. As they say time is money, so stop wasting time, get signed up today and start your journey to the top of Google where the real money is to be made.

To find out more and secure your position with the Heliumseo team, please click the button below now to let me know if you are in and ready to act now.

It's time to take the Red Pill and see what others are missing and put your business on top in Google search.

 

 

It is never too soon to get ahead of the competition, you only have everything to gain.

Call Greg Gillespie on +61 414 619 891 to get started today.